Year 2000 E-Commerce Predictions
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January 1, 2000 *3,000 subscribers* Volume 2, Issue 1
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ECnow.com 2000 trends: Year 2000 E-Commerce Predictions

E-MARKETING NEWS
ToC

• Coupon Clickers Storm the Web
• Pricing Errors on the Web Can Be Costly
• E-Business Gets Personal
• Online shoppers trust offline brands
• The best and worst times to ask e-shoppers for info
• Report: Brand Not Driving Drive Young Online Consumers
• E-tailers scramble to win teen buyers
• E-tailers learn a lesson -- the hard way
• SurferGurlz Rule Christmas E-Commerce
• Online Gift Certificates

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Coupon Clickers Storm the Web
About 30% of Netizens are using online coupons, up from 23% six months ago, according to NPD Online Research.

• Business Week

• http://www.businessweek.com/ebiz/9912/dm1215.htm

Pricing Errors on the Web Can Be Costly
When traditional retailers put the wrong price on an item, they might have to apologize to a customer. On the Internet, they have to either lose face or part with a lot of money.

• New York Times

• http://www.nytimes.com/library/tech/99/12/cyber/commerce/13commerce.html

E-Business Gets Personal
There is another buzzword rattling throughout the e-commerce industry: "Personalization." More than ever, companies are responding to research data showing that customers want e-commerce tools with a personal touch.

• E-Commerce Times

• http://www.ecommercetimes.com/news/articles/991202-2.shtml

Online shoppers trust offline brands
Online shoppers are heading to stores they know and trust -- and with so many first-time shoppers online, those stores are the same ones they shop at offline.

• ZDNet

• http://www.zdnet.com/zdnn/stories/news/0%2C4586%2C2404781%2C00.html

The best and worst times to ask e-shoppers for info
A new survey of 500 online adults by New York-based marketing company Cyber Dialogue suggests that cybershoppers don't mind getting asked personal questions -- but timing is key.

• Business Week

• http://www.businessweek.com/ebiz/9912/dm1220.htm

Report: Brand Not Driving Young Online Consumers
The new Technographics Report from Forrester Research says that young consumers' preferences for leading brands don't correlate with traffic to these companies' Web sites.

• Internet News

• http://www.internetnews.com/ec-news/article/0%2C1087%2C4_246541%2C00.html

E-tailers scramble to win teen buyers
Online merchants want to discover the secrets of youth--at least those secrets that will help them sell more goods to teen-agers.

• CNET

• http://news.cnet.com/news/0-1007-200-1475177.html

E-tailers learn a lesson -- the hard way
Shoppers discover loopholes allowing them to electronically pass discounts along to friends, family. Oops!

• ZDNet

• http://www.zdnet.com/zdnn/stories/news/0%2C4586%2C2408881%2C00.html

SurferGurlz Rule Christmas E-Commerce
Just as in brick-and-mortar shopping, women are quickly becoming a major force in e-commerce.

• Business Week

• http://www.businessweek.com/ebiz/9912/dm1201.htm

Online Gift Certificates
At least a half-dozen Web-based ventures have rolled out in time for the holiday shopping season whose sole purpose is to sell gift certificates. Internet retailers are hastening to offer their own certificates.

• New York Times

• http://www.nytimes.com/library/tech/99/12/cyber/commerce/06commerce.html

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