The Value-added Activity
Begins after the Customer hits 'Submit Order'
http://ecnow.com/top10trends1999.htm
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October 1, 1999 *2,400 subscribers*
Volume 1, Issue 09
ECMgt.com Online: http://ECMgt.com
View this Issue: http://ecmgt.com/Oct1999
Print this Issue: http://ecmgt.com/Oct1999/full.issue.for.printing.htm ECnow.com 1999 trend #02: "Companies will begin to recognize
that the value-added activity begins after the customer hits 'submit order' and
that "Customer service will become the point of differentiation"
E-MARKETING NEWS ToC - Some Web sites
trying to help the e-buyer beware
- E-commerce sites not quite at your service
- Lands'
End gives Web shopping the personal touch
- Visa forms separate Net unit
- Ford ropes off e-commerce business
- eBay to ban some music and
software sales
----
Some Web sites trying to help the
e-buyer beware
Do you ever get the feeling as a consumer, even an
electronic consumer, that it's just you against the world? You should, and it's
a pretty old concept. It's called caveat emptor, or, let the buyer beware. E-commerce
sites not quite at your service
Does shopping make you happy? I often
wonder if the bozos focusing on the "customer experience" realize that
I'm just going to their site to purchase something-I'm not looking for a religious
experience. My idea of a good shopping expedition is one that ends quickly, but
most sites are trying to be sticky, like hiding the doors in a shopping mall.
Lands'
End gives Web shopping the personal touch
To help eliminate the
isolation of online shopping, the catalog apparel retailer this week launched
two new services on its Web site--"Lands' End Live" and "Shop With
a Friend." The features will enable two people at separate locations to shop
together and compare notes on what to buy through instant chat. The company said
shoppers need no special software or plug-in to participate beyond a browser.
Visa
forms separate Net unit
Stepping up its e-commerce efforts, Visa
USA today launched eVisa, a separate Internet unit.
The new unit, led by
Visa's former chief marketing officer Michael Beindorff, will focus on helping
its bank members differentiate themselves and compete online. It also is charged
with boosting acceptance of the Visa brand among merchants by developing online
standards and technology and new products, said Sean Healy, a company spokesman.
Ford
ropes off e-commerce business
Ford Motor Company is organizing all
of its various e-commerce efforts into a new enterprise, the company announced
today. eBay
to ban some music and software sales
eBay will prohibit the sale
of software and music on recordable compact discs and backup software packages,
except when the seller is the copyright owner, according to a message posted today
on the company's Web site.
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