Security, Privacy & Other Non-monetary
Forms of Currency
http://ecnow.com/top10trends1999.htm
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November 1, 1999 *2,600 subscribers*
Volume 1, Issue 10
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Print this Issue: http://ecmgt.com/Nov1999/full.issue.for.printing.htm ECnow.com 1999 trend #01: "While consumer-based security
concerns continue to decrease, privacy concerns will increase leading companies
for focus on the non-monetary forms of currency (time, attention, trust and convenience)" Signup
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E-MARKETING NEWS ToC
Some - Fear and Loathing in the World of Online Shopping
- Online
Industry Seizes Initiative on Privacy
- E-tailers Waking
Up To Customer Service Needs
- Nielsen Reports On Keys
To Online Sales Success
- Online Pet Stores Keeping Customers
Satisfied
- Amazon.com and American Airlines Top Internet
Customer Loyalty List
- The Web's Largest Retailers
- New
Site Brings Used CD Market Online
- The Safeway to Shop
- Two-Thirds
of Net Users Shopping Online for Holidays
- Lycos will
take you shopping
- You Can't Sell A Sweater Like A Book
----
Fear and Loathing in the World of Online Shopping
"Creeping
credit card security concerns pose a substantial threat" to the growth of
e-commerce, says a new @plan Internet poll. Online
Industry Seizes Initiative on Privacy
In June 1998, it seemed likely
that the Federal Trade Commission would create privacy regulations for the online
industry to follow. But thanks to an industry campaign led by Christine Varney,
formerly the FTC's Internet expert, the self-policing approach seems to be prevailing. E-tailers
Waking Up To Customer Service Needs
According to a survey released
today by online research service E-BuyersGuide.com, the majority of e-tailers
acknowledge the importance of customer satisfaction with the purchasing process. Nielsen
Reports On Keys To Online Sales Success
According to new research
released by Nielsen/NetRatings, online shoppers are looking for quality, convenience
and a personalized shopping experience over low prices. Online
Pet Stores Keeping Customers Satisfied
NPD Online found that most
pet owners buying their supplies over the Internet are very satisfied with their
experience. The problem is the online stores have yet to attract the attention
of most pet owners. Amazon.com
and American Airlines Top Internet Customer Loyalty List
According
to a research report released yesterday by the Peppers and Rogers Group, Amazon.com
and American Airlines have built the largest return customer base on the Internet. The
Web's Largest Retailers
STORES Magazine surveyed more than 1,000
households to measure where online shoppers have actually made purchases in the
last year, how much they spent over a 12-month period, and how pleased they were
with the experience. New
Site Brings Used CD Market Online
In yet another effort to translate
a common brick-and-mortar retail concept to cyberspace, Spun.com unveiled a new
site yesterday that will provide Internet surfers with a market to buy, sell and
trade CDs. The
Safeway to Shop
California stores that provide customers with rewards
cards won't be allowed to share personal information anymore under a new state
law. Two-Thirds
of Net Users Shopping Online for Holidays
A survey of Internet users
conducted by NPD Online Research found that 68 percent plan to buy online this
holiday season, while only 36 percent said they purchased online last holiday
season. Lycos
will take you shopping
Lycos takes another step in its super-shopping
strategy and becomes the first major portal to put retailers side by side. You
Can't Sell A Sweater Like A Book
What does it take to elbow your
way to the top in the e-tailing wars? Price? Brilliant customer experience? Viral
stickiness? The answer depends on your category. For apparel, it takes touch,
feel, style and fit. And how do you communicate that online? You do it by establishing
yourself offline first.
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