1999 E-Commerce Recap
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December 1, 1999 *2,800 subscribers*
Volume 1, Issue 11
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Print this Issue: http://ecmgt.com/Dec1999/full.issue.for.printing.htm ECnow.com 1999 trends: Reflection on the e-commerce
activities / events / developments of 1999 and how ECnow.com did on it's predictions
for the year
E-STRATEGIES & TRENDS NEWS This
section sponsored by - ECnow.com, please visit them at http://www.ecnow.com
ToC - The next e-commerce
hurdle
- A Challenge for Pure-Play Internet Companies
- The
e-commerce jungle
- Can clicks live without bricks?
- The
friendly face of e-shopping
- Mixed reports on small biz e-commerce
- Time
is now for mid-size b2b firms
- Market makers come on strong
- E-commerce
ban stuns mall stores
- Report 19 million Americans to spend $7.8
billion on-line for holidays
- Shopping on-line but buying offline
- 1999
holiday sales will bricks or clicks win?
- E-gift certificates set
to become common currency
- Survey finds on-line shopping firms
fail to deliver
- All they want before Christmas is a working web
site
- Web site development costs
- E-Commerce catching
on with web's newbies
- Will e-commerce leave computers behind?
- The
REI path
- Teaching your elephant to morph
- Levi's
to back off Net sales after holidays
- Vitamins, toys top picks for
web shoppers
- Resistance to on-line clothes shopping
----
The next e-commerce hurdle
Research from various sources
indicates that once the on-line buying experience becomes too cumbersome and slow,
would-be customers log off. And, since there are already enough obstacles presenting
themselves to e-tailers, slow access is the last thing they need. A
Challenge for Pure-Play Internet Companies
Internet pure-play competitors
face a major challenge from more traditional companies that implement multi-channel
e-business The
e-commerce jungle
While visiting a friend, Sean discovered this strange
looking application bar hovering over the browser, displaying the new Diamond
Rio 500 MP3 player on Amazon.com. The product name appeared on the bar with a
price, and the price kept getting lower! The app searched the web for lowest price
then gave a link to buy. E-commerce will never be the same. Can
clicks live without bricks?
E-commerce is clearly a media favorite at
the moment, occupying significant space in most major newspapers and magazines,
but most people are still shopping the old-fashioned way. The
friendly face of e-shopping
What with all the e-commerce this gift-giving
season, there's a big need for customer service e-reps. Several companies aim
to make it easier to buy, buy, buy. Mixed
reports on small biz e-commerce
With major U.S. companies rushing headlong
into the world of e-commerce, are small businesses getting left behind? The answer
depends upon which statistics are considered. Time
is now for mid-size b-to-b firms
Despite the fact that media attention
to the explosive growth of e-commerce has largely focused upon the new synergy
between consumers and e-tailers, the real success stories may be in the business-to-business
sector. Market
makers come on strong
Business-to-business e-commerce is booming. In a
recent report, market researcher Dataquest predicted that a new breed of what
it calls "e-market makers" will transform how business gets done in
a host of industries. E-commerce
ban stuns mall stores
The Saint Louis Galleria informed its 170 retail
tenants in a letter last week of a new policy prohibiting any in-store "signs,
insignias, decals or other advertising or display devices which promote and encourage
the purchase of merchandise via e-commerce." Report
19 million Americans to spend $7.8 billion on-line for holidays
A new
industry report estimates that 19.4 million Americans will shop on-line this holiday
season, representing 28 percent of on-line adults, or 10 percent of all U.S. adults.
Shopping
on-line but buying offline
Internet shoppers are three times more likely
to buy items offline than on-line when browsing for items on the Internet. The
fact that people are shopping on-line but buying offline has a slew of implications
for advertising strategy. 1999
holiday sales will bricks or clicks win?
With Halloween behind us, holiday
shopping is about to break. Marketing managers at e-tailers around the world are
wringing their hands and watching their click-throughs. Careers across hundreds
of e-tailers may hang in the balance. E-gift
certificates set to become common currency
With Jupiter Communications
forecasting that overall gift giving will grow from $336 million US$ this year
to over $1.4 billion in 2002, the cyber gift certificate is poised to become all
the rage. Survey
finds on-line shopping firms fail to deliver
Just like their brick-and-mortar
competitors, many on-line retailers fail to deliver on their promises, according
to a survey of on-line shopping sites released this week. All
they want before Christmas is a working web site
While some retailers
are working around the clock to open their sites in time for the second meaningful
Internet shopping season, others will miss out. Web
site development costs
Many companies developing Web sites seem to see
all development costs as one thing -- that is "web site development costs."
However, Web sites include a wide variety of costs that must be identified and
accounted for separately. E-Commerce
catching on with web's newbies
Internet users with less than six months
experience on the Net are more confident about shopping on-line for the holidays
this year, according to a survey by NPD On-line Research. Will
e-commerce leave computers behind?
Do we even need a computer to be involved
when we access the Internet? The
REI path
Most merchants have had to adjust to the web, but a lucky few
have found the web supercharges what they'd been doing anyway. Dell and Cisco
have found this to be true. Dell was building PCs to order for a decade before
the web was spun, and Cisco was selling routers long before the Internet made
demand explode. Adding and nurturing the Internet channel were natural moves,
and benefits were enormous. There's a company like that in the retail space as
well, REI. Teaching
your elephant to morph
Intelligence, Webster's tells us, is "the
capacity to acquire and apply knowledge." What do Amazon.com,Peapod, Dell
Computer (the PC manufacturer) and FreeMarkets, Federal Express, Barnes &
Noble? Levi's
to back off Net sales after holidays
Levi Strauss is stepping away from
direct e-commerce sales after the holidays to focus more on its consumers and
retail partnerships, the company said. Vitamins, toys top picks for web shoppers
With the
holiday shopping season in full swing, Internet retailers offering vitamins or
toys, as well as on-line malls, have enjoyed the biggest gains in traffic, according
to a report released yesterday. Resistance to on-line clothes shopping
Nearly half
the Internet users in a recent survey said they never planned to buy clothing
on-line. Consumers' reservations about buying apparel on-line have been difficult
to overcome.
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