1999 E-Commerce Recap
http://ecnow.com/top10trends1999.htm
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December 1, 1999 *2,800 subscribers*
Volume 1, Issue 11
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Print this Issue: http://ecmgt.com/Dec1999/full.issue.for.printing.htm ECnow.com 1999 trends: Reflection on the e-commerce
activities / events / developments of 1999 and how ECnow.com did on it's predictions
for the year
E-MARKETING NEWS ToC
- Teen shoppers trust parents, peers, more than web
- What
keeps customers on-line?
- BBB Posts draft of new code of on-line
business practices
- Watch their eyes
- Portrait of
the web's shoppers
- Group aims to tackle ad standards
- What's
your buddy's e-mail worth?
- How women buy, and why
- What
do on-line customers really want?
- BizRate.com Adds 1,200 merchants
to program in six months
- Net marketers to develop user data standards
- Not
all Internet surveys are created equal
- Consumers ready to embrace
net commerce and marketing
- Advocates call for halt to on-line profiling
- On-line
companies squander publics trust
- Can you trust TRUSTe?
- Privacy
does anyone really care?
- Privacy plan tied to XML
- Launching
an e-mail component
- Affiliate programs do they work for B-to-B?
----
Teen shoppers trust parents, peers, more than web
Teen shoppers,
despite their high degree of Internet savvy, rely more on their parents, peers
and traditional media than on advertising and on-line sources for purchase advice,
according to a study by the Ketchum public relations firm. What
keeps customers on-line?
On-line retailers must focus on people, not
on technology. BBB
posts draft of new code of on-line business practices
The Better Business
Bureau system released a draft of its new Code of On-line Business Practices and
began seeking public comment on the code. Watch
their eyes
You can't automate a human process and expect a positive result.
Your average e-commerce site says it's customer-centric, but watch their eyes.
Portrait
of the web's shoppers
New research finds more women, older Americans and
first-time e-shoppers are buying over the Web. Group
aims to tackle ad standards
Eleven companies are launching an industry
group to address a variety of industry trouble spots, ranging from audience measurement
to privacy. What's
your buddy's e-mail worth?
One e-commerce startup is offering a $5 discount
for every e-mail address you provide. How
women buy, and why
New research that classifies and categorizes women
aims to understand what makes them click, stop, and shop. What
do on-line customers really want?
As the battle for Web survival intensifies,
e-tailers are finding it increasingly necessary to ask themselves a most fundamental
question What do on-line customers really want? It is a tough question to answer,
but a picture of what it takes to attract an on-line customer is beginning to
emerge. BizRate.com
adds 1,200 merchants to program in six months
E-commerce ratings site
BizRate.com said it has added 1,200 merchant sites in the past six months and
now has exclusive real-time access to more than 60 percent of all customers making
on-line retail transactions. Net
marketers to develop user data standards
Internet marketers should move
a step closer to knowing just about everything about everybody in cyberspace,
when nearly 25 makers of Internet marketing, tracking and analysis applications
announce they are building a standard way to create, store and exchange data on
Web users. Not all Internet surveys are created equal
Just as
ancient ships were misguided to a rocky death, the seductive siren song of Internet
research can muddy the waters of e-commerce. Consumers
ready to embrace net commerce and marketing
The Internet has changed
the shopping habits of a majority of consumers who use it, according to a survey
focused on marketing issues by @dtech and Talk City. Advocates
call for halt to on-line profiling
Should companies be banned from sending
cookies and otherwise tracking on-line usage information? On-line
companies squander public’s trust
Although the future of on-line
commerce will rely on credibility, companies continue to squander the public's
trust. The Web has not adopted the kinds of standards and practices that are assumed
in traditional media. Can
you trust TRUSTe?
With three licensees in six months under fire for privacy
violations, nonprofit privacy initiative TRUSTe is facing doubts about its ability
to protect consumers' privacy on-line. Privacy
does anyone really care?
Experienced Internet shoppers know that Web
sites collect personal data on them to build customer profiles, including information
that they don't deliberately submit, such as where they click and the route they
take to travel through the site. It doesn't bother them much. Privacy
plan tied to XML
A group of vendors is pushing CPEX, a proposed XML standard,
as a way for companies to share information about consumers--while letting consumers
themselves control that information. Launching
an e-mail component
Imagine that you're at your favorite on-line cheesecake
store. You find what you're looking for, add it to your shopping cart and click
"buy." As you fill out the on-line order form, you're asked to check
off your favorites on a list of 25 cheesecake flavors, "so we may better
serve you..." You sign up because you love a good special and want to be
informed of the latest in the world of cheesecake. And so it's done. You've opted
in. Affiliate
programs do they work for B-to-B?
What exactly is an affiliate program?
While the particulars change based on who is offering it and how it operates,
the basic definition is the same An affiliate program is a revenue-sharing plan
that uses the Internet to facilitate partnered selling. The affiliate concept
is uncomplicated and easy for both parties, making it possible for everybody to
be a winner.
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