| | | |
- End of the road for e-com ASP Pandesic
- Magazines
extend brands online -- and profit
- Banana
Republic's got a brand-new bag
- HireStrategy.com
Adds New Media Practice
- A Winning
Advertising Campaign
- AOL, Target Roll
Out Marketing Campaign
- Amazon getting
less cash from e-commerce partners
- IBM
Gears Up for Some Dotcom Action
- A
New Model For Napster?
- Software Glitch
Affects DoubleClick's Domestic Clients
- Free
on the Net
- Keeping Your Affiliates
Loyal
- Developing Affiliate Relationships
- The
Price of an Affiliate Program
- Macy's
parent fuses e-commerce with mail order
- Dot-com
Sales, Marketing Spending Plunge
- Banners
Yet Wave
- The Real World
- Saks
Shops for Customers Online
- FAO.com
Already Preparing For The Holidays
End
of the road for e-com ASP Pandesic
In the end, the joint venture of Intel
and SAP saw no "timely road to profitability" as a result of the slowdown in B2C
e-commerce. Magazines
extend brands online -- and profit
Billboard is among the many traditional
media companies experimenting with ways to extend their brand online -- and actually
profiting from it. Banana
Republic's got a brand-new bag
Banana Republic makes a stronger statement
with its redesigned "Add to Bag" confirmation. Too bad it's not really necessary.
Get details this week in this second-look evaluation. HireStrategy.com
Adds New Media Practice
Demand drives expanded coverage A
Winning Advertising Campaign
Baltimore's Advertising.com is making some
banner impressions itself, delivering approximately 4 billion advertising messages
in June. Venture capitalists are impressed, sinking $57 million in the firm.
AOL,
Target Roll Out Marketing Campaign
Upscale retailer follows Wal-Mart and
Kmart in a series of online marketing initiatives with a co-branded AOL software
program that links to target.com Amazon
getting less cash from e-commerce partners
Amazon.com, which has a business
network of e-commerce companies, saw revenue recognized from some of the deals
reduced by $2.9 million after it restructured agreements with some of the money-losing
companies, a regulatory filing said. IBM
Gears Up for Some Dotcom Action
The company's Net Generation Business
team has set-up shop in the Pacific Northwest, and is determined to play a leading
role in the local internet scene. A
New Model For Napster?
Napster competitor says his business model is the
way to go for online music distribution. Software
Glitch Affects DoubleClick's Domestic Clients
Delivery of banner ads,
online promotions and click-through rates were disrupted for about an hour and
half on Friday. Free
on the Net
Have you ever wondered if web merchants will continue to give
away free and discounted products and services forever? The problem is, it can't
be done forever. Keeping
Your Affiliates Loyal
Tons of affiliates may look good on paper. However,
as you acquire more affiliates, you also increase the time that will have to be
dedicated to activate these affiliates. Developing
Affiliate Relationships
It's much more fun to brag about the size of your
affiliate network, but really, who cares? When you talk to fellow affiliate marketers,
it's more interesting to learn how much volume they're driving, not how many affiliates
they have. The
Price of an Affiliate Program
We often hear about the benefits of an affiliate
program: excellent return on investment, branding, etc., but the costs that go
against these benefits have not been as well chronicled. Macy's
parent fuses e-commerce with mail order
Federated Department Stores plans
to combine Macy's e-commerce and direct mail operations, company executives said,
with gradual changes slated to begin this fall. Dot-com
Sales, Marketing Spending Plunge
Internet companies targeting the consumer
market have slashed their sales and marketing spending by more than 25 percent
from the high-flying fourth quarter of last year. Banners
Yet Wave
What's happening to Net ads is fundamentally similar, despite
the leaps in technology, to what happened several years ago with print ads.
The
Real World
Allergy-and-asthma site Gazoontite.com revels in the success
of its brick-and-mortar stores &endash; even as its online business flounders.
It's not alone. Saks
Shops for Customers Online
The grande dame of department stores is entering
the e-commerce competition. Should it bother? FAO.com
Already Preparing For The Holidays
Famed toy store gets jump on the all-important
holiday shopping season with site relaunch, adding interactive playroom.
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