E-MARKETING News

Subject: Oct2000 ECMgt.com: M&A Activity Escalates
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October 1, 2000 *4,100 subscribers* Volume 2, Issue 10
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  • Intel's Chip Recall Sparks Concern
  • 103 Million new online users
  • Form Follow E-Fashion
  • No Magic Bullet For Partnering
  • One On One - venture capitalist and Web integrator
  • Insurers stroll toward e-commerce
  • Home Depot builds hopes on the Web
  • Low-blow campaign tactics online
  • Internet - Hosts with the most
  • Wireless gaming worth USD6 billion by 2005
  • Six Greatest Barriers to mCommerce
  • How sites build traffic
  • Secret of eBay's Success
  • Readers Hunger For Media News
  • Amazon's Friendly Deception
  • Online Advertisers Targeting Parents to Reach Kids
  • Streaming Media Apps Popping Up Everywhere
  • E-mail marketers form alliance for anti spam protocols
  • Navy poised to award $16 billion intranet contract
  • Selling Students
  • Checking out Online Payment and Security
  • DaimlerChrysler Chooses E.piphany for Customer Analysis
  • 2 Travel Sites Take the Road Less Traveled By
  • Public Telephone Network Problems

Intel's Chip Recall Sparks Concern
Analyst says chip maker puts bragging rights ahead of sales.

103 Million new online users
IDC Research, US To Gain 103 Million New Online Users

Form Follow E-Fashion
Neiman Marcus hopes to build a strong Internet presence with technology that's as fashionable as the $1,000-plus articles of clothing it peddles.

No Magic Bullet For Partnering
There's No Magic Bullet For Partnering Trying to make sense out of partnering programs is getting tougher by the minute. It seems that everyone-vendors, integrators, consultants, VARs and end users-is in a constant state of revamping or fine-tuning a business model.

One On One - venture capitalist and Web integrator
A venture capitalist and a Web integrator transcend their coach/player relationship into a professional give-and-go. Mentoring can pay off in ways you never dreamed possible. Care to give it a shot?

Insurers stroll toward e-commerce
For the most part, insurance is still a face-to-face business.

Home Depot builds hopes on the Web
Will consumers flock to the Web to buy shovels, brooms, and bags of cement mix? Home Depot (NYSE: HD) thinks so, at least in Las Vegas.

Low-blow campaign tactics online
Republican-run sites like Gorewillsayanything.com (featured on a national TV spot) and Democratic efforts such as Millionairesforbush.com are bringing traditional low-blow campaign tactics online. If nothing else, they're an alternative to the bland positivism of the candidates' official websites.

Internet - Hosts with the most
While the number of connected host computers is usually cited as an indication of the internet's size, the data vary substantially even at the most aggregated level. eMarketer senior analyst Nevin Cohen crunches the numbers.

Wireless gaming worth USD6 billion by 2005
Internet games on mobile phones are set to become a massive market in Europe and the US, with 200 million people playing these games by 2005

Six Greatest Barriers to mCommerce
In the wake of the unbridled optimism that surrounded the launch of the wireless web, many analysts are beginning to take a hard look at the prospects for mobile commerce.

How sites build traffic
Traffic is what sites want, but how do sites build traffic when there are so many sites out there soaking up that eyeball time ?

Secret of eBay's Success
The online auction giant's huge network of sellers and buyers -- the approximately 16 million people who buy and sell on eBay are behind both its present success and future outlook

Readers Hunger For Media News
Readers now demand coverage about how the changes in media are going to affect not only our everyday consumption of it, but also the individual businesses.

Amazon's Friendly Deception
Marketing tests are nothing new. But there are two big problems with Amazon's approach. In the brick-and-mortar world, customers rarely cross over geographic boundaries and discover the price inconsistencies. When they do, they attribute them to regional differences.

Online Advertisers Targeting Parents to Reach Kids
Targeting kids has always been a challenge to marketers. According to AdRelevance, online advertisers are shifting their focus toward families, and away from the kids, while Nielsen//NetRatings found kids 2 to 11 have the highest click rates.

Streaming Media Apps Popping Up Everywhere
Data from PC Data and Media Metrix found that streaming media applications, instant messaging software, and even Napster are growing in popularity among home Internet users in the US.

E-mail marketers form alliance for anti spam protocols
A group of 15 companies will form a coalition with the intent of designing e-mail standards to limit unsolicited e-mail, or spam.

Navy poised to award $16 billion intranet contract
The huge outsourcing pact, which is expected to be awarded, could change the face of the government / industry partnership.

Selling Students
Campus Pipeline's powerful intranet software costs universities nothing -- except access to the students, that is. Never mind the discreet banner ads -- will the intensely targeted e-commerce and marketing to college students be too high a price to pay?

Checking out Online Payment and Security
Business is booming for internet person-to-person payment systems. PayPal has signed up nearly 3 million users, and new sites crop up all the time. But while it's easy to put your money into these services, getting it out again can be less-than-convenient

DaimlerChrysler Chooses E.piphany for Customer Analysis
Auto giant DaimlerChrysler has selected the reporting, analysis and data mining software of E.piphany to gain a better insight into its 40 million U.S. customers.

2 Travel Sites Take the Road Less Traveled By
Two new Web sites are planning to enter the already crowded online travel market with new twists on discount ticketing.

Public Telephone Network Problems
The public telephone network's problems, and possible solutions

 

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