Angara Launches E-Commerce Targeting Service
Angara, a start-up provider
of online marketing services, began operations with the launch of the Angara E-Commerce
Targeting Service, a hosted application service for lowering customer acquisition
costs by targeting content to unknown site visitors in real-time.
AOL pairs with photo retailer for online snapshots
America Online announced
today a marketing alliance with photo chain store Ritz Camera and Web site network
Phobo.com.
Are You Writing Enough Checks?
With any kind of performance marketing,
if you're not writing checks, your cash register isn't ringing. Setting your commission
schedule and payout rates can be a real source of angst. The tendency across a
wide spectrum of programs is to either pay too little, or worse, to pay for the
wrong things.
Companies Pouring Cash Into Net Ads
Spending on online advertising
keeps doubling year every year, according to a new study.
How to pry that personal data loose
To stay competitive, Net firms
are collecting huge volumes of data about their customers. Here are the three
secrets to successfully coax this valuable information from your site's visitors.
Net Advertising May Slow, but it Ain't Over Yet
Some ad execs say the
dot-com spending feast could turn to famine, but not all dot-coms think the party's
ended.
Net companies go to extremes to be noticed
Net companies are resorting
to guerrilla ad tactics in the very real war to pull in customers, turn profits
and satisfy investors.
Online-Coupon Companies
Battle Over Patents
Failure could be too high a price for firms sparring
over the right to promote products and offers on the Web.
R&D Goes B-to-B
Could it be an e-commerce business model that no
one's shot full of holes yet? A new business-to-business exchange, Yet2.com, seeks
to play matchmaker for patent-holders and companies that need new technology.
RocketCash sets up currency exchange
Somewhat like airlines that accept
other carriers' frequent-flyer miles, this new program lets users combine online
rewards from various sites.
The Luxury of Selling Online
How
to determine the best way to integrate your catalog operations and your Website
Web companies take sales into their own hands
Affiliate programs are
under attack. A crop of e-commerce service providers such as Vitessa, Escalate
and Iconomy are telling some content providers that they are losing money by sending
customers to another site.
Web Sites Gamble on Giveaways
Forget e-mail, online bookselling and
digital pornography. For the next big thing to attract customers, the Internet's
entrepreneurs have turned the clock back to one of the oldest tricks in the book:
sweepstakes.
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