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- Executive Ability to Morph by Mitchell Levy
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ECMgt.com brought to you
by ECnow.com
Your Link to Worldwide E-Commerce Developments
March 1, 2000
*3,400 subscribers* Volume 2, Issue 3
ECMgt.com Online: http://ECMgt.com
View this Issue: http://ecmgt.com/Mar2000
Print this Issue: http://ecmgt.com/Mar2000/full.issue.for.printing.htm
E-MARKETING
ToC
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Carol Wright and Friends Hit the Web
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Furniture Shopping in the Digital Age
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Maximize Your Affiliate Revenues
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E-tailers fall for promotions to lift sales
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Petsmart woos customers with return policy
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Sites spend billions on ads, but will they get their money back?
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'Biggest Online Grocer' Not Who You Think It Is
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It's a first down for Super Bowl ads
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Amazon says unit under FTC scrutiny
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Carol Wright and Friends Hit the Web
Coolsavings made quite a splash by bringing
coupons to the web. Now the real competition begins. Carol Wright, Val-Pak, and
all the other coupons that come in newspapers or in the mail are now coming to
the web with the help of BrightStreet.com.
Furniture Shopping in the Digital Age
It would have been nice to see online photos,
then view merchandise in the store, get confirmation email, monitor delivery details
online. Couldn't do it.
Maximize Your Affiliate Revenues
Did you know Joel wears two hats? He can talk
from the merchant's perspective as well as the affiliate's because he's been there.
Today he tells affiliates how to get the most from the merchants they support.
E-tailers fall for promotions to lift sales
Now that the online holiday shopping season
is over, e-tailers have hit on Valentine's Day as the next way to tell consumers
to "Be Mine."
Petsmart woos customers with return policy
Petsmart announced today a marketing program
that lets shoppers return goods from any store, online or off.
Sites spend billions on ads, but will they get their money back?
Although ad spending may have peaked during
the holidays and the Super Bowl, online companies need no special occasion to
continue bombarding the consuming public with billions of dollars in TV commercials,
radio spots and newspaper advertisements, as well as Web marketing initiatives.
'Biggest Online Grocer' Not Who You Think It Is
It's making a profit, it claims to be the biggest
online grocer in the world, and Americans have probably never heard of it.
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The Industry Standard
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http://www.thestandard.com/article/display/0%2C1151%2C9695%2C00.html
It's a first down for Super Bowl ads
Super Bowl hangover? No way, say a number of
Sunday night's dot-com advertisers. Whether or not this year's crop of Super Bowl
commercials failed to live up to enormous expectations, huge traffic spikes are
being reported at the advertisers' Web sites.
Amazon says unit under FTC scrutiny
Amazon.com said the Federal Trade Commission
is investigating the online retailer's software unit that collects information
about how people use the Internet.
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