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March 1, 2000 *3,400 subscribers* Volume 2, Issue 3
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E-MARKETING
ToC

  • Carol Wright and Friends Hit the Web

  • Furniture Shopping in the Digital Age

  • Maximize Your Affiliate Revenues

  • E-tailers fall for promotions to lift sales

  • Petsmart woos customers with return policy

  • Sites spend billions on ads, but will they get their money back?

  • 'Biggest Online Grocer' Not Who You Think It Is

  • It's a first down for Super Bowl ads

  • Amazon says unit under FTC scrutiny

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Carol Wright and Friends Hit the Web

Coolsavings made quite a splash by bringing coupons to the web. Now the real competition begins. Carol Wright, Val-Pak, and all the other coupons that come in newspapers or in the mail are now coming to the web with the help of BrightStreet.com.

 

 Furniture Shopping in the Digital Age

It would have been nice to see online photos, then view merchandise in the store, get confirmation email, monitor delivery details online. Couldn't do it.

 

 Maximize Your Affiliate Revenues

Did you know Joel wears two hats? He can talk from the merchant's perspective as well as the affiliate's because he's been there. Today he tells affiliates how to get the most from the merchants they support.

 

E-tailers fall for promotions to lift sales

Now that the online holiday shopping season is over, e-tailers have hit on Valentine's Day as the next way to tell consumers to "Be Mine."

Petsmart woos customers with return policy

Petsmart announced today a marketing program that lets shoppers return goods from any store, online or off.

 

Sites spend billions on ads, but will they get their money back?

Although ad spending may have peaked during the holidays and the Super Bowl, online companies need no special occasion to continue bombarding the consuming public with billions of dollars in TV commercials, radio spots and newspaper advertisements, as well as Web marketing initiatives.

 

'Biggest Online Grocer' Not Who You Think It Is

It's making a profit, it claims to be the biggest online grocer in the world, and Americans have probably never heard of it.

 

It's a first down for Super Bowl ads

Super Bowl hangover? No way, say a number of Sunday night's dot-com advertisers. Whether or not this year's crop of Super Bowl commercials failed to live up to enormous expectations, huge traffic spikes are being reported at the advertisers' Web sites.

 

Amazon says unit under FTC scrutiny

Amazon.com said the Federal Trade Commission is investigating the online retailer's software unit that collects information about how people use the Internet.


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