<%@ Language=JavaScript %> ECMgt.com Jun2000 E-Zine: E-Marketing News
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Expanded E-Commerce Management (ECM) Deployment
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June 1, 2000 *3,800 subscribers* Volume 2, Issue 6
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E-MARKETING

ToC

  • UPS Sketches Broad E-commerce Agenda
  • Nearly 40 Percent of Home Buyers Use Web
  • Half Of Web Users Are Luxury Goods Buyers
  • Selling to the Global Village
  • Catalogers Wise to the Net
  • An E-Tail Identity Crisis
  • E-tailers: Make your customers happy
  • Amazon Launches Credit Card
  • What Makes People Buy?
  • Modeling" Your E-Commerce Efforts
  • Do-It-Yourself Loyalty
  • For E-tail Promotion, Portals bad as TV Says Dot-com Chief
  • What Is a Dot-Com Brand Name Worth?
  • Fallacies and failures: ways of thinking that doom startups
  • 'E-Tailers' Look for Ways to Stand Out From Crowd

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UPS Sketches Broad E-commerce Agenda

United Parcel Service, already the leading transporter of goods sold over the Internet, plans to push further into global e-commerce with supply-chain management services, financial services, and other Web businesses.

TechWeb
<http://www.techweb.com/wire/story/TWB20000504S0007

Nearly 40 Percent of Home Buyers Use Web

Nearly four in 10 buyers now use the Internet to shop for their next home, according to a survey by the National Association of Realtors.

Cyber Atlas
<http://cyberatlas.internet.com/markets/finance/article/0%2C1323%2C5961_360381%2C00.html

Half Of Web Users Are Luxury Goods Buyers

Anecdotal evidence has always suggested that Internet users who shop online have tended to be better heeled than their offline colleagues, but a report just published confirms this, saying that around half of online users are luxury goods buyers.

BizReport
<http://www.bizreport.com/research/2000/05/20000523-2.htm

Selling to the Global Village

To keep their businesses growing, Internet merchants have to look outside the United States. But the merchants can hardly justify the expenses associated with rolling out international sites.

New York Times
<http://www.nytimes.com/library/tech/00/05/cyber/commerce/22commerce.html

Catalogers Wise to the Net

Many catalog retailers have found remarkable success online -- in some cases surpassing pure-plays and brick-and-mortar retailers that have moved online.

The Industry Standard
<http://www.thestandard.com/article/display/0%2C1151%2C15270%2C00.html

An E-Tail Identity Crisis

Eric Kuhn is trapped in an e-tailing box and, like other executives who run Web sites that sell things such as books, lipstick or dog food, he's trying to break out of it. Since Wall Street has soured on what are known as business-to-consumer sites, many of these companies attempting to reinvent themselves.

Washington Post
<http://www.washingtonpost.com/wp-dyn/articles/A1054-2000May3.html

E-tailers: Make your customers happy

A new report says online retailers need to work on their customer satisfaction if they want to lure more business.

ZDNet
<http://www.zdnet.com/zdnn/stories/news/0%2C4586%2C2560159%2C00.html

Amazon Launches Credit Card

Amazon.com will issue a branded credit card through a deal with NextCard Inc.

Inter@ctive Week
<http://www.zdnet.com/intweek/stories/news/0%2C4164%2C2570182%2C00.html

What Makes People Buy?

People like to talk about how technology is going to change the way we do business. Or how the launching of some new capability is going to change everything in the marketing world. Although new technological innovations affect our lives, they have little influence on the core business and marketing concepts we need to implement.

ClickZ
<http://www.clickz.com/cgi-bin/gt/cz/cz.html?article=1668

"Modeling" Your E-Commerce Efforts

Before you rush head-first into B2B e-commerce and hit a brick wall, you might want to consider your current selling model. Understanding what it is, and how to apply it to the Internet, will help determine your e-commerce success.

ClickZ
<http://www.clickz.com/cgi-bin/gt/cz/cz.html?article=1697

Do-It-Yourself Loyalty

If you're interested in building a loyalty program, there are basically three ways to go. You can use established loyalty programs like S&H Green Stamps, MyPoints, CyberGold or NetCentives. You can private label a generic currency like frequent flyer miles. Or you can do it yourself with PassPoints, an outsourced solution.

ClickZ
<http://www.clickz.com/cgi-bin/gt/cz/ebr/ebr.html?article=1662

For E-tail Promotion, Portals bad as TV Says Dot-com Chief

Spending money on television ads is a colossal waste of money, and spending money on portals for promotion of an e-retail business might be just as big a waste, says one dot-com business executive.

Computer User
<http://www.currents.net/news/00/05/22/news17.html

What Is a Dot-Com Brand Name Worth?

Much has been made of the need for dot-coms to generate awareness of their names among  computer users. Now comes a study that tries to identify the winners and losers in the big branding struggle.

New York Times
<http://www.nytimes.com/library/financial/columns/051000computer-adcol.html

Fallacies and failures: ways of thinking that doom startups

Inexperienced marketers can kill a fledgling dotcom.

Upside
<http://www.upside.com/Opinion/39172add0.html

'E-Tailers' Look for Ways to Stand Out From Crowd

Today, nearly every product category is saturated with competitors trying to stand out from the crowd, and many of them are running out of the marketing cash needed to make their mark.  That means expensive ad campaigns and costly giveaways and other promotions are no longer an option for many, analysts and executives at the Jupiter Communications Inc. Shopping Forum.

Upside
<http://www.upside.com/texis/mvm/news/wire?id=3925b01f9


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