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Expanded E-Commerce Management (ECM) Deployment
ECMgt.com brought to you by ECnow.com E-MARKETING ToC
---- UPS Sketches Broad E-commerce Agenda United Parcel Service, already the leading transporter of goods sold over the Internet, plans to push further into global e-commerce with supply-chain management services, financial services, and other Web businesses.
Nearly 40 Percent of Home Buyers Use Web Nearly four in 10 buyers now use the Internet to shop for their next home, according to a survey by the National Association of Realtors.
Half Of Web Users Are Luxury Goods Buyers Anecdotal evidence has always suggested that Internet users who shop online have tended to be better heeled than their offline colleagues, but a report just published confirms this, saying that around half of online users are luxury goods buyers.
Selling to the Global Village To keep their businesses growing, Internet merchants have to look outside the United States. But the merchants can hardly justify the expenses associated with rolling out international sites.
Catalogers Wise to the Net Many catalog retailers have found remarkable success online -- in some cases surpassing pure-plays and brick-and-mortar retailers that have moved online.
An E-Tail Identity Crisis Eric Kuhn is trapped in an e-tailing box and, like other executives who run Web sites that sell things such as books, lipstick or dog food, he's trying to break out of it. Since Wall Street has soured on what are known as business-to-consumer sites, many of these companies attempting to reinvent themselves.
E-tailers: Make your customers happy A new report says online retailers need to work on their customer satisfaction if they want to lure more business.
Amazon Launches Credit Card Amazon.com will issue a branded credit card through a deal with NextCard Inc.
What Makes People Buy? People like to talk about how technology is going to change the way we do business. Or how the launching of some new capability is going to change everything in the marketing world. Although new technological innovations affect our lives, they have little influence on the core business and marketing concepts we need to implement.
"Modeling" Your E-Commerce Efforts Before you rush head-first into B2B e-commerce and hit a brick wall, you might want to consider your current selling model. Understanding what it is, and how to apply it to the Internet, will help determine your e-commerce success.
Do-It-Yourself Loyalty If you're interested in building a loyalty program, there are basically three ways to go. You can use established loyalty programs like S&H Green Stamps, MyPoints, CyberGold or NetCentives. You can private label a generic currency like frequent flyer miles. Or you can do it yourself with PassPoints, an outsourced solution.
For E-tail Promotion, Portals bad as TV Says Dot-com Chief Spending money on television ads is a colossal waste of money, and spending money on portals for promotion of an e-retail business might be just as big a waste, says one dot-com business executive.
What Is a Dot-Com Brand Name Worth? Much has been made of the need for dot-coms to generate awareness of their names among computer users. Now comes a study that tries to identify the winners and losers in the big branding struggle.
Fallacies and failures: ways of thinking that doom startups Inexperienced marketers can kill a fledgling dotcom. 'E-Tailers' Look for Ways to Stand Out From Crowd Today, nearly every product category is saturated with competitors trying to stand out from the crowd, and many of them are running out of the marketing cash needed to make their mark. That means expensive ad campaigns and costly giveaways and other promotions are no longer an option for many, analysts and executives at the Jupiter Communications Inc. Shopping Forum.
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