FEATURE ARTICLE

Subject: Dec2000 ECMgt.com: 2000 E-Commerce Recap
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December 1, 2000 *4,100 subscribers* Volume 2, Issue 12
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Excerpt from "E-Volve-or-Die.com: Thriving in the Internet-Age Through E-Commerce Management"
 By Mitchell Levy

In the New E-conomy, there are two choices: e-volve your company or let it die.

If you are a CEO or executive worried about transforming your company for the challenges of the Internet Age, this is the book for you. With the pace of the New E-conomy, it's difficult to know what needs to be done or even where to start. What business models will be effective? What organizational changes need to be made? Should I outsource? What do customers expect today? E-volve-or-Die.com is the management guide that will help you deploy, manage, and e-volve your company into a holistic, Internet-enabled entity. Whether you manage a huge international enterprise, or a small startup, you will find valuable advice to keep your company thriving in the New E-conomy.

When companies undergo any type of transformation, the systems, processes and people must change. It requires careful thinking, strategy, and planning to implement wide-scale change, and in the New E-conomy, all this has to happen quickly. Once change is implemented, the company must figure out how to maintain momentum, and continually e-volve to meet the needs of customers, employees and partners. Based on the collective real-world experience of Mitchell Levy and more than 45 executives from companies around the world, this book addresses the key issues, decisions, and methods for quickly and successfully transforming your company.

As we begin the journey down the path into the Internet Age, we need to think in terms of electronic commerce. What does e-commerce mean? It's not about selling stuff over the Internet, or banner advertising or managing supply chains electronically. It's about transforming your whole company into a holistic, Internet-enabled entity. That means widespread change throughout your company, including changes to legacy systems, legacy processes and legacy people. It requires revamping of business models, redefining partners and alliances, a new understanding of your customers, a different approach to planning, retraining your employees to work as self-directed teams, establishing a global presence, revamping your marketing, and taking advantage of opportunities inherent in today's shifting marketplace. In short, electronic commerce still means commerce - but transformed for the New E-conomy. Once you have made the transformation, you must continue to e-volve or die.

Evolutionary Tactics

  • Chapter 1 - E-Commerce Thinking
  • E-Commerce encompasses all of the business interactions of a company
  • We are just setting out on the path of the Internet Age
  • The Internet Age will spawn a new, more powerful customer
  • The goal for your company should be to create a holistic, Internet-enabled entity
  • The Internet must be integrated across the entire company and all partners in your value web
  • Failure and experimentation will be a necessary part of strategy
  • Thinking outside the box will be essential for survival, growth and evolution in the Internet Age

 

  • Chapter 2 - Business Models for the E-Conomy
  • Classic value chains and supply chains are evolving into value webs, where any entity can play the role of any node in the web: buyer, seller, supplier, customer
  • Partnering has become a necessity for the success of new e-commerce business models
  • Several types of business models and partnerships are emerging, with different purposes including marketing, distribution, supply chain and exchanges, fulfillment, and business infrastructure
  • The customer still needs to be the focal point of any successful business model
  • Value needs to be delivered to all participants in the value web
  • Business models need to be adapted and changed regularly and consistently

You can read more about "E-Volve-or-Die.com" at the official Web site: http://www.e-volve-or-die.com. The book can be pre-ordered from Amazon.com today and will ship on December 18: http://www.amazon.com/exec/obidos/ASIN/0735710287/ecnowcom/105-3011082-5903959

 

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