ToC
- Barnesandnoble.com exposes
customer's information
-
Women More Concerned About Privacy Policies
-
A Web Site Is Not a Vending Machine
-
Web Builds Relationships More Than Sales, Survey Finds
-
Online Giants Team On Commerce Guidelines
-
Coupons and Gift Certificates Adapting to Life Online
-
Comparison Sites Emerge As Electronic Retail Force
-
Treating Customers Like... Customers
-
Retailers Versus E-Tailers: Know Your Strong Suit
-
B2B Sites Need Branding, Too
-
Giveaways -- they pay off on the Web
-
Another Perk: Free Internet Access
-
Shoes a Fit for S.F. Web Site
---- Barnesandnoble.com
exposes customer's information
A New Jersey man trying to key in a coupon code at Barnesandnoble.com yesterday
found himself in another customer's account with access to that person's personal
information.
Women More Concerned About Privacy
Policies More than
two-thirds of computer users are concerned about Internet privacy issues and shun
sites that do not guarantee security for personal data, a survey has found. In
its eighth annual Consumer Market Survey, the Software & Information Industry
Association
A Web Site Is Not a Vending Machine
As e-tailers battle
to prove that their sites are secure shopping environments in the wake of several
nasty viruses, many continue to overlook a more obvious problem - the lack of
real-time, online customer service.
Web Builds Relationships More
Than Sales, Survey Finds
About a quarter of Canadian entrepreneurs who answered a recent survey find e-business
helps build customer relationships, while only about 10 percent find it boosts
sales. The survey by consulting firm Ernst & Young also found rapid growth
in the number of entrepreneurs with Web sites.
Online Giants Team On Commerce
Guidelines America
Online, Microsoft and five other high-tech companies plan to unveil global guidelines
for consumer protection in an effort to make Internet shoppers feel safer, the
Washington Post reported Tuesday.
Coupons and Gift Certificates
Adapting to Life Online
Coupons and gift certificates, two old standbys of offline retailing, are making
the adjustment to an e-commerce world. A pair of surveys look at how the transition
is going.
Comparison Sites Emerge As Electronic
Retail Force Online
retailers seeking a cost-effective way to guide Web shoppers to their sites are
embracing a resource that most had shunned only a year ago -- the comparison-shopping
site.
Treating Customers Like... Customers
Buyers are not as loyal
as they used to be in the past. Where loyalty does exist, it's frequently connected
to service and support rather than to the product itself. In an attempt to increase
customer loyalty, marketers now use a number of incentive programs that reward
prospects and customers for providing information, taking an action, or making
a purchase.
Retailers Versus E-Tailers: Know
Your Strong Suit
The race for most retailers today is getting online. But they're on the wrong
track with a focus on beating the online competition. Can retailers really compete
against price, product selection, and unlimited information? Martin thinks it's
a battle that's lost before it's begun. Retailers will have to rethink their focus
and may find success all comes down to being the best at what you're good at.
B2B Sites Need Branding, Too
There's a misconception
in some quarters about B2B branding. It contends that the principles of brand
building suddenly don't apply or aren't needed once B2B communications replace
B2C messages. It seems that B2B communications are governed by a "Why should
I bother?" mentality. Businesses aren't emotionally driven, they're not brand-conscious,
they buy on price. Because of this erroneous assumption, most B2B web sites look
alike. Martin's advice is to remember one thing: We're all human beings.
Giveaways -- they pay off on the
Web Giveaway sites
are attracting a new kind of audience to the Web, users who might be willing to
pay for goods and services even as they collect a free gift.
Another Perk: Free Internet Access
Let's see, lots of paid
holidays, great health insurance, retirement plans and other benefits. Now, government
employees can get free and anonymous Internet access from the newly launched PlanetGov.com.
Shoes a Fit for S.F. Web Site
The race for the world's
largest shoe store is on. In an industry that is fragmented, some e-commerce sites
are lacing up to be the number one supplier of shoes.
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