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Theme: ASPs Expand Their Offerings and Customer Base
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July 1, 2000 Over *4,000 subscribers* Volume 2, Issue 7

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ToC

  • Barnesandnoble.com exposes customer's information
  • Women More Concerned About Privacy Policies
  • A Web Site Is Not a Vending Machine
  • Web Builds Relationships More Than Sales, Survey Finds
  • Online Giants Team On Commerce Guidelines
  • Coupons and Gift Certificates Adapting to Life Online
  • Comparison Sites Emerge As Electronic Retail Force
  • Treating Customers Like... Customers
  • Retailers Versus E-Tailers: Know Your Strong Suit
  • B2B Sites Need Branding, Too
  • Giveaways -- they pay off on the Web
  • Another Perk: Free Internet Access
  • Shoes a Fit for S.F. Web Site

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Barnesandnoble.com exposes customer's information
A New Jersey man trying to key in a coupon code at Barnesandnoble.com yesterday found himself in another customer's account with access to that person's personal information.

Women More Concerned About Privacy Policies
More than two-thirds of computer users are concerned about Internet privacy issues and shun sites that do not guarantee security for personal data, a survey has found. In its eighth annual Consumer Market Survey, the Software & Information Industry Association

A Web Site Is Not a Vending Machine
As e-tailers battle to prove that their sites are secure shopping environments in the wake of several nasty viruses, many continue to overlook a more obvious problem - the lack of real-time, online customer service.

Web Builds Relationships More Than Sales, Survey Finds
About a quarter of Canadian entrepreneurs who answered a recent survey find e-business helps build customer relationships, while only about 10 percent find it boosts sales. The survey by consulting firm Ernst & Young also found rapid growth in the number of entrepreneurs with Web sites.

Online Giants Team On Commerce Guidelines
America Online, Microsoft and five other high-tech companies plan to unveil global guidelines for consumer protection in an effort to make Internet shoppers feel safer, the Washington Post reported Tuesday.

Coupons and Gift Certificates Adapting to Life Online
Coupons and gift certificates, two old standbys of offline retailing, are making the adjustment to an e-commerce world. A pair of surveys look at how the transition is going.

Comparison Sites Emerge As Electronic Retail Force
Online retailers seeking a cost-effective way to guide Web shoppers to their sites are embracing a resource that most had shunned only a year ago -- the comparison-shopping site.

Treating Customers Like... Customers
Buyers are not as loyal as they used to be in the past. Where loyalty does exist, it's frequently connected to service and support rather than to the product itself. In an attempt to increase customer loyalty, marketers now use a number of incentive programs that reward prospects and customers for providing information, taking an action, or making a purchase.

Retailers Versus E-Tailers: Know Your Strong Suit
The race for most retailers today is getting online. But they're on the wrong track with a focus on beating the online competition. Can retailers really compete against price, product selection, and unlimited information? Martin thinks it's a battle that's lost before it's begun. Retailers will have to rethink their focus and may find success all comes down to being the best at what you're good at.

B2B Sites Need Branding, Too
There's a misconception in some quarters about B2B branding. It contends that the principles of brand building suddenly don't apply or aren't needed once B2B communications replace B2C messages. It seems that B2B communications are governed by a "Why should I bother?" mentality. Businesses aren't emotionally driven, they're not brand-conscious, they buy on price. Because of this erroneous assumption, most B2B web sites look alike. Martin's advice is to remember one thing: We're all human beings.

Giveaways -- they pay off on the Web
Giveaway sites are attracting a new kind of audience to the Web, users who might be willing to pay for goods and services even as they collect a free gift.

Another Perk: Free Internet Access
Let's see, lots of paid holidays, great health insurance, retirement plans and other benefits. Now, government employees can get free and anonymous Internet access from the newly launched PlanetGov.com.

Shoes a Fit for S.F. Web Site
The race for the world's largest shoe store is on. In an industry that is fragmented, some e-commerce sites are lacing up to be the number one supplier of shoes.

 

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