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- Jump Start Your Affiliate Program
With Internal Support
- For E-Tailers,
the Price-Cut Paradigm Doesn't Pay
- Direct
Marketers Try to Change the Approach of Internet Retailers
- Marketing
the Electronic Marketplace
- Companies
Seek Reciprocal Deals
- Report: Online
Ads Boosting E-tailers
- Developing
a Successful Online Brand
- Six Weeks
to Building an E-Commerce Brand
- Hey,
Big Spenders
- FTC to ToySmart: Define
"Never"
- Online Advertising Speaks
Out
- Retailers May Not Like Sony's
New Look
- Is WSJ.com 'Sticky'?
- Sears.com
bulks up
- Industry Reacts to FTC Online
Profiling Report
- Banner Ad Frequency
= Branding
- Toyota, MindArrow Develop
Interactive Brochures
- eBay, Mediaplex
Team For "Real Time" Banners
- Direct
Partners Creates Online Division
- Pay-to-surf
site moving into prizes instead
- From
Print Page To Web Page
Jump
Start Your Affiliate Program With Internal Support
Your boss wants an
affiliate program, and you've just been anointed as the affiliate manager. So
you pick a solution provider, and things are ready to roll, right? Well, not exactly.
For
E-Tailers, the Price-Cut Paradigm Doesn't Pay
Deep discounts don't make
for good marketing. Cyber-sellers have better reasons for getting shoppers to
buy online Direct
Marketers Try to Change the Approach of Internet Retailers
Until recently
Internet retailers paid little attention to the lessons of an industry that long
ago learned to choose its media carefully and to control the costs of acquiring
customers. Marketing
the Electronic Marketplace
With projections of 10,000 digital marketplaces
by 2003 it's been said "If your company is not building or planning to participate
in an electronic trading network, it probably won't be around within three years."
The problem is: Net market makers haven't been focusing on marketing their marketplaces.
Companies
Seek Reciprocal Deals
A technique known as reciprocal marketing, which
allows companies to offer their paying customers discounts at other online retailers,
allows merchants to attract customers at little expense. Report:
Online Ads Boosting E-tailers
Online advertising campaigns result in significantly
more traffic to e-tail Web sites and attract attentive visitors who are likely
to linger, according to new research by Media Metrix division AdRelevance.
Developing
a Successful Online Brand
One of the assumptions in the early days of
the web was that it was a level playing field. Smaller businesses actually had
an advantage -- they could move more quickly than the clueless big guys. It hasn't
quite worked out that way. But sometimes the savvy little guy does win.
Six
Weeks to Building an E-Commerce Brand
BrokersPortal.com went from nothing
to a success with just six weeks worth of work. Hey,
Big Spenders
Some Web sites spent more than 20% of their ad revenue to
advertise themselves last year, a report states. FTC
to ToySmart: Define "Never"
ToySmart says that when it said it would never
disclose customer data, it meant "unless someone wants to buy it." Online
Advertising Speaks Out
Frustrated with ineffective banner ads, advertisers
are screaming for alternatives. Will audio ads help get their messages heard?
Retailers May Not Like Sony's New Look
The electronics giant plans to open a new online store, skirting companies
that sell its products. Is
WSJ.com 'Sticky'?
For the first time, Dow Jones discloses how many pages
users view at the site per month. Sears.com
bulks up
One of the oldest names of the old economy expands online, and
should benefit further from a competitor's problems. Industry
Reacts to FTC Online Profiling Report
The FTC's recommendations to Congress
regarding online profiling are provoking a mixed reaction. Banner
Ad Frequency = Branding
A study by Dynamic Logic shows the benefits of
showing a banner ad to a single person more than four times. Toyota,
MindArrow Develop Interactive Brochures
Multimedia e-mail presentations
go out to promote Toyota's new cars. eBay,
Mediaplex Team For "Real Time" Banners
Mediaplex wins a big-name client.
Direct
Partners Creates Online Division
A traditional direct marketer jumps into
the Internet biz. Pay-to-surf
site moving into prizes instead
mValue, an online direct marketing company
with a "pay-to-surf" program, will announce later this week that it is changing
its name and its game. From
Print Page To Web Page
Three companies are bringing hyperlinks to magazines
and newspapers. Advertisers love the idea, but will readers?
Back to the main
ECMgt.com Page (http://ECMgt.com)
Back to this issue:
(http://ECMgt.com/Aug2000)
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