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Subject: Apr-May 2004 VMS3.info: Napster Analyzed via the Value Framework™
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April 5, 2004 *5,000 subscribers* Volume 6, Issue 3
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Inside this Issue:


Business News via the Value Framework™ Lenses
Management Perspective

by Mitchell Levy, Author of the book E-Volve-or-Die.com, Creator of the Value Framework™


VMS3.info News

 

MODEL: PROCESS

The Inc. Interview: How I Did It with Dany Levy
Marrying the immediacy of the Internet to the ephemera of what's hot created one sweet, and profitable, company for Dany Levy.

Surprise Package: Outsource Everything with UPS
Surprise! It's those dudes in brown. UPS's new supply-chain arm lets companies outsource everything from cell-phone repairs to customer call centers. And yes, they do deliver.

Customer Notification
It's an important part of service agreements at Alliant Energy, where specialty software trumped manual methods in getting the word out to industrial clients. Alliant Energy has a number of big industrial clients who agree to come off the grid at certain times during the year. In exchange for being "interruptible" customers, these industrial companies receive discounts on their energy purchases.

A Financial Success
KeyCorp rings up $12 million annual hard savings with enterprise-wide content management while customer service improves. There is a widespread and natural move toward online self-service in the financial services industry. Monthly paper statements are not only costly, they are cumbersome for customers as well as banks and brokers.

Getting Ship-Shape with eBay Labeling
Back in December, I listed getting a better handle on shipping as one of my New Year's resolutions for our little orchid business, and I'm happy to report that eBay's recent roll-out of some integrated labeling and shipping payment options has improved our operation considerably. Which is not to say that there aren't any kinks in the process -- but more on that later. The good news is that things for micro sellers have improved, and we now see the possibility of further improvements. It really is cool to be able to print a shipping label -- either for the U.S. Postal Service, which we use, or for UPS -- without ever leaving eBay.

 

MODEL: TRANSACTIONS

Wal-Mart Launches $0.88 Digital Song Download Store
Retail giant Wal-Mart, which bases its Internet operations out of Brisbane, on Tuesday officially launched its digital music download store, which will undercut the current industry pricing standard of $0.99 by charging $0.88 per song. The company said it has increased its available catalog by over 50% since it launched a test of the service in December. The service was developed in partnership with Anderson Merchandisers -- which also supplies physical CDs to Wal-Mart -- and features songs from Liquid Digital Media (formerly Liquid Audio), which was acquired by Anderson last year. Launch promotions will include exclusive tracks from Curb Records (Tim McGraw, LeAnn Rimes), exclusive singles from John Michael Montgomery and Gretchen Wilson, and songs by finalists of Oprah Winfrey's "Pop-Star Challenge."

Brains For Sale
Armed with an idea that he hoped would wow his audience, IBM mathematician Howard Sachar rose to make his sales pitch in a conference room packed with 30 of J.P. Morgan Chase's top technology executives. "Chase's future challenge is to appear as one bank to consumers," Sachar told them. "It's a future in which a Chase customer dials just one number, and the person on the other end knows everything about you."

 

MODEL: PARTICIPANTS

CMGI Back in the Game
Unsung service unit SalesLink operates in several supply chain niches; acquisition of Modus creates $1B company. From its dotcom heyday, the Internet technology holding group CMGI mostly fell off the radar following a series of asset sales, most recently search engine AltaVista.
Under the radar, CMGI's supply chain asset, SalesLink, has moved forward steadily in a variety of niche categories including product assembly and configuration, supplier management, fulfillment and distribution for high-tech clients that include Sony, Microsoft, HP and Sun.


Mandate Improves Processes
Two key customers mandate data synchronization for QEP, which finds present and future benefits in the alignment. QEP, a manufacturer of tools for the flooring industry, gets 75 percent of its business from relationships with home centers run by such companies as Lowe's and Home Depot, according to Ron Stich, QEP's UCCet coordinator.

MODEL: INFLUENCES

Offshore Outsourcing: India Sees IT Wages Rise
Wages rose 14 percent in India's IT-enabled services industry. The pay hikes may not stem the flow of U.S. IT work offshore, but Atul Vashistha, chairman and CEO of offshore consultancy NeoIT, expects the wage increases to continue for the next several years.

Offshore outsourcing helps U.S. economy
Study predicts outsourcing will result in creation of twice as many jobs as are lost. The outsourcing of U.S. IT jobs to foreign workers is good for the U.S. economy and will result in the creation of twice as many jobs as are displaced, according to a study released Tuesday by the Information Technology Association of America (ITAA).

U.S. e-commerce to hit $100B in 2004
Number of U.S. Internet users has grown dramatically in the eight years to 150 million. The number of U.S. users of the Internet has passed 150 million, more than seven times the number recorded in the initial 1996 study of the Internet carried out by comScore Networks Inc.'s Media Metrix unit. And from a fledgling industry in 1996, overall spending online in the U.S. is set to top $100 billion for the first time in 2004, comScore said.

Sarbanes-Oxley compliance dates pushed back
Companies given more time to comply with new financial reporting rules. The U.S. Securities and Exchange Commission (SEC) has pushed back the dates by which U.S. companies must comply with the provisions of the Sarbanes-Oxley Act relating to financial reporting within companies, SEC said in a statement Tuesday.

 

STRATEGY DEPLOYED

Sunnyvale-Based Juniper to Acquire NetScreen for $3.5 Billion
Shares of Juniper Networks fell 11% on Monday after the network infrastructure company announced plans to acquire fellow Sunnyvale company NetScreen Technologies for about $3.5 billion in stock. NetScreen stock rose 36% -- to $35.94 -- in extremely heavy trading on the Nasdaq. The deal, expected to close by mid-year, will significantly expand the product portfolio of Juniper, which makes routers that direct Internet traffic. NetScreen is the developer of popular firewall, anti-virus and intrusion detection software. "This is a combination of two strong companies," said Scott Kriens, the chairman and CEO of Juniper. "Both Juniper and NetScreen have proven their ability to execute separately, and together we will accelerate our ability to serve an expanded market."

Bank of America sets up Indian outsourcing subsidiary
U.S. financial firms plann to relocate more than 500,000 jobs offshore over the next five years. Bank of America Corp. is setting up a wholly owned subsidiary in Hyderabad, India, that will process some of the bank's back-office operations. The Continuum Solutions Pvt. Ltd. subsidiary will have about 500 staff by the end of this year, with up to 1,000 employees by mid-2005, said the bank, based in Charlotte, North Carolina.

HP to buy TruLogica for automated provisioning
Hewlett-Packard Co. (HP) has agreed to acquire TruLogica Inc. in order to integrate the company's automated IT provisioning software in its HP OpenView network management tool, HP announced Thursday. By integrating TruLogica's software into OpenView Select Access, HP will be able to offer a complete federated identity management system, it said. HP acquired the Select Access federated identity technology from Baltimore Technologies PLC last year.

 

STRATEGY: MANAGED

Change Management: No Small Change
A well-thought-out strategy for change management is critical to the success of any new system. Here's how four organizations reaped big dividends by managing change.

Think. Implement. Then Go Back and Measure.
When it comes to producing lasting value, CIOs need to be demanding—of themselves, their executive counterparts and their organizations—and committed to asking questions that address doubts about technology's worth and an organization's ability to use IT well. Then, when a project or process starts, it's the CIO who must demand a review to see if the work actually makes a positive difference, says John Glaser, vice president and CIO at Partners HealthCare System in Boston.

When the CEO is the Brand, But Falls from Grace, What's Next?
Company founders have long believed that placing their name on their company signals their willingness to stake their personal reputation and stand behind their products. That's fine when things are going well and the company and the CEO whose name it bears are held in high regard. But what if the CEO falls from grace? What happens to a company if the CEO's name is in effect its brand - and then that name is tarnished? Marketing experts at Wharton and elsewhere say that making a celebrity out of a business owner can be a good thing, as long as certain safeguards are in place.

Netflix Imitators Are Everywhere
For Dallas software engineer Adam Sills, entertainment is as close as his mailbox. As a subscriber to Netflix, he's long since given up on Blockbuster, where he used to rack up hefty late fees. "I'm a serial not-returner," he explains. "If I take out a movie I keep it for a month." Now the flat-fee, revolving-rental model popularized and patented by Netflix saves Sills from late-fee purgatory by eliminating due dates. Instead, he keeps up to five movies at once. When he's done with one he mails it back in a pre-supplied envelope, and Netflix will send him another.

Analytics Move To The Clinic
At the St. John Medical Center in Tulsa, Okla., physicians analyze blood-transfusion records stored in a data warehouse to better understand when transfusions are most effective and why some patients' bodies react badly to the procedure. The knowledge has helped the hospital decrease the number of transfusions that lead to negative reactions by 18% and reduce the number of transfusions performed by 22%, saving $1.4 million annually.


STRATEGY: EVOLVED

AT&T Wireless: Will Cingular's Big Bet Pay Off?
Last week Cingular, the second-largest wireless telephone firm in the U.S., beat Britain's Vodafone in a battle for AT&T Wireless with a $41 billion bid. If regulators approve, the merger will create the country's largest wireless telephone company. But will Cingular be able to build real value from the deal? Professors at Wharton and other experts give the proposed merger a thumbs-up in terms of strategy. But they also warn that it is too early to tell whether Cingular’s $41 billion, $15 per share cash offer will prove to be a good investment - in part because the whole wireless telephony industry is in flux.

Why Some Start-ups Choose Cooperation over Competition
When faced with the challenge of getting its new AIDS drug, Fuzeon, on the market, Trimeris Inc., a small biotech company based in Durham, N.C., didn't hire a sales force or marketing staff. Instead, it partnered with Hoffman-La Roche Inc., the Swiss pharmaceutical giant, to commercialize the drug. In a co-authored paper entitled, When Does Start-up Innovation Spur the Gale of Creative Destruction, Wharton management professor David Hsu argues that this sort of cooperation can work better in certain industries than the more traditional competitive model. It all depends on such factors as intellectual property rights, relationships with intermediaries and the need for sizeable investments.


 

About the Author:

Mitchell Levy is President and CEO of ECnow.com (http://ecnow.com/), a management consulting firm helping companies grow with strategic consulting and targeted business education. The strategic consulting component focuses on helping companies choose and manage the business models they deploy, manage and evolve. Through the Value Framework™ (http://ecnow.com/value/), we share a tool that allows the practitioner to merge strategic planning with business process reengineering and execution. For qualified firms, we offer a free 2-hour initial consultation which will result in a high-level analysis of the business models currently in place and those planned for the future. The business education component involves custom programs as well as off-the-shelf programs at Universities like San Jose State where we run the Silicon Valley Executive Business Program (http://SiliconValleyPACE.com).

Read more about Mr. Levy: http://ecnow.com/ml_bio.htm
Public speaking appearances I've given: http://ecnow.com/speaking.htm
Read about ECnow.com's media coverage: http://ecnow.com/media

 

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