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Subject: Apr-May 2004 VMS3.info: Napster Analyzed via the Value Framework™
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April 5, 2004 *5,000 subscribers* Volume 6, Issue 3
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Inside this Issue:

Napster Analyzed via the Value Framework™
 by , using Mitchell Levy's Company Analysis Value Framework™ Template

Napster analyzed using the Value Framework™. Below are the recommendations. To view the 14-page PowerPoint analysis, please click http://ecnow.com/value/analyzed/Napster.HighLevel.Analysis.Public.pdf. To view additional companies analyzed, click http://ecnow.com/value/companies.analyzed.htm.

Recommendations
  • Simplify the interaction several clicks required to reach a certain album/artist as compared to single click for iTunes.
  • No opportunity for customers to share their good/bad experiences with Napster. A suggestion box might generate some great ideas.
  • Need to generate more diverse revenues sources: a pre-sale of latest albums released would trigger the transaction dynamically on the album release day.
  • Create seamless transaction for spot purchase.
  • Foresee intense competition with big players.
  • Unfair advantage to music companies (Sony) selling their music cheaper (future possibility?)
  • Pricing: Napster too expensive?
  • At least 50% albums cost > $9.95 as compared to iTunes where most albums are $9.95
  • Not all songs can be streamed out for listening as well as individually downloaded.

Read more about the Value Framework™ at http://ecnow.com/value/ or e-mail Mitchell Levy to have a 2-hour high-level analysis conducted on your company.

 

About the Authors:

Abhay Gupta, is a hardware manager at Sun Microsystems, a leading computer systems, networks and solutions company. After graduation from Indian Institute of Technology, Delhi, India in 1996, he pursued graduate studies in electrical engineering at University of Southern California, Los Angeles. He joined Sun Microsystems after graduating from USC and has been with Sun for over six years now. At Sun Microsystems, he played various roles contributing to UltraSparc microprocessor design. Currently, he is also pursuing MBA at Santa Clara University, expecting to graduate in 2004.

Aravind Nagarajan, is a senior microprocessor architect at Sun Microsystems. Aravind has helped design some of the various complex units on Sun's next generation microprocessors. Aravind is currently pursuing part-time MBA at Santa Clara University.
His passion is for adventure sports like Sky diving and bungee jumping.

More information on the Value Framework™ can be obtained at http://ecnow.com/value/

 

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