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Value Framework™

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• Big lack of marketing and program direction that should be addressed
  
• Focus on getting the product ready for evals ASAP (60-70% functionality is ok)
  
• At the same time, line up companies that will be the initial evaluators
  
• Need to put a marketing plan together
  
  • Should put a process in place for evaluations and target key accounts
    
  • Create a go to market strategy
    
  • Define who’s the “right” fit and who’s not
    
  • Explore other ways to increase exposure including a business focused newsletter/eZine, plus the techniques on this page: http://ecnow.com/Internet_Marketing.htm
    
  • Highly suggest not advertising via the superbowl
    
  • Perform a robust competitive analysis
    
  • Come up with a working brand for Qphone
    
• Create brochures, case studies, white papers, model for quickly determining the partial and full savings from using Qphone in a company
  
• Eloquently document the potential three transaction models
  
  1. Sale & Support
     
  2. Lease
     
  3. Give away, but charge if a certain volume is reached
     
• Hire an outside consultant to look for an ASP that can perform the gateway function of tying the VOIP to the public gateway
  
• The CEO is the closer of the sale (the Cash Extracting Officer) at this stage of the companies evolution, set up the sales & marketing process to harness this fact

Mitchell Levy, is President and CEO of ECnow.com (http://ecnow.com), a management consulting company helping corporations transition from the industrial age to the Internet age through strategy, marketing, and off-the-shelf and customized on-line and on-ground training. He is the author of the book E-Volve-or-Die.com (http://e-volve-or-die.com), creator of the Value Framework™ (http://ecnow.com/value/) and Director of the Silicon Valley Executive Business Program (http://SiliconValleyPACE.com). .

Read more about Mr. Levy: http://ecnow.com/ml_bio.htm
Public speaking appearances I've given: http://ecnow.com/speaking.htm
Read about ECnow.com's media coverage: http://ecnow.com/media

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