E-MARKETING News

Subject: November 2001 ECMgt.com: New Dimensions for Growth and Evolution
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November 1, 2001 *4,300 subscribers* Volume 3, Issue 11
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  • IAB Releases Media Glossary
  • Excite@Home turning away new customers
  • Labels to Pay Royalties for Online Music
  • Mobile Messaging Could be Effective Tool for Marketers
  • Microsoft sees big growth in Europe
  • Compaq Awarded $2 Billion Postal Service Contract
  • Sun Aims at Microsoft With Price Cuts
  • IBM lands $47M laptop deal
  • Intel Saying Goodbye To IntelPlay
  • Xbox hits the road
  • Aether Devices Walk D.C. Beat
  • Yo Quiero Xbox?
  • eBay extends to Singapore
  • Ad Filters May Spring Leaks
  • U.S. File Swappers Swell By 500 Percent
  • Oops, Britney Spears Does it Again in AOL Deal
  • Google mulls upscale subscriptions
  • Will Internet Advertising Business Ever Recover?
  • SAIC, SETA Win Defense Telecom Contracts
  • B2B Internet Startups Boost Marketing Efforts
  • Dell CEO sees consumer demand driving sales up

IAB Releases Media Glossary
The document is a first step toward the group's anticipated guidelines on ad measurement.

Excite@Home turning away new customers
Financially troubled broadband provider Excite@Home stopped accepting new subscribers, citing the bankrupt company's need to conserve cash.

Labels to Pay Royalties for Online Music
The world's major entertainment companies agreed to pay royalties to music publishers and songwriters on songs sold over the Internet.

Mobile Messaging Could be Effective Tool for Marketers
However, companies and consumers are reluctant to view wireless marketing projects favorably, after the early hype about the medium.

Microsoft sees big growth in Europe
Microsoft expects annual sales growth of 30 to 40 percent in the fast-growing market of Central and Eastern Europe in 2002.

Compaq Awarded $2 Billion Postal Service Contract
Compaq Computer Corp. was awarded a contract worth up to $2 billion to supply the U.S. Postal Service with information technology products and services.

Sun Aims at Microsoft With Price Cuts
Sun offers deals to customers switching from Microsoft's Web software, amid security problems.

IBM lands $47M laptop deal
IBM Australia announced it has won a contract worth $47 million (A$92 million) to supply up to 40,000 notebooks to the Australian government.

Intel Saying Goodbye To IntelPlay
Santa Clara, Calif. based chip making giant sticking to the basics and phasing out the division that made its digital cameras, digital-audio players and toys.

Xbox hits the road
Microsoft will kick off a 40-city tour on Nov. 1 to give thousands of gamers across the United States their first taste of the Xbox game console, which goes on sale two weeks later

Aether Devices Walk D.C. Beat
Federal and local law enforcement agencies in the Washington area have accepted 90 handheld devices from Aether Systems Inc. to test the PocketBlue program for real-time wireless communication.

Yo Quiero Xbox?
Microsoft unveils its online campaign for its new video gaming system in partnership with Taco Bell.

eBay extends to Singapore
Online auction giant eBay announced the launch of eBay Singpore in an effort to enter new international markets.

Ad Filters May Spring Leaks
Publishers have been promised a new weapon to combat software that wipes advertisements off the Web, bringing a potential challenge to ad-free surfing.

U.S. File Swappers Swell By 500 Percent
Fueled by word of mouth and more than a few young men, file-swapping alternatives to Napster have experienced user growth of nearly 500 percent from March to August of this year

Oops, Britney Spears Does it Again in AOL Deal
America Online will market the ubiquitous pop princess across a slew of its online properties -- and will include AOL software on Spears' newest album.

Google mulls upscale subscriptions
Subscription versions of its popular search engine could target academic and corporate clients,

Will Internet Advertising Business Ever Recover?
A huge surge in traffic to Internet news sites beginning with the Sept. 11 attacks on America showed once again that the Web plays a big role along with television and newspapers in supplying news.

SAIC, SETA Win Defense Telecom Contracts
Science Applications International Corp.and SETA Corp. have each been awarded contracts, cumulatively valued at $3 billion, to integrate military and agency telecommunications systems

B2B Internet Startups Boost Marketing Efforts
But they're spending their budgets on online direct marketing, rather than media.

Dell CEO sees consumer demand driving sales up
Dell, Chief Executive Michael Dell said he expects consumer demand for personal computers to drive the company's sales higher in its fiscal fourth quarter.

 

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