READERS COMMENTS

Subject: Feb2001 ECMgt.com: The More Things Change, the More They Stay the Same
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February 1, 2001 *4,100 subscribers* Volume 3, Issue 2
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The general perception of the role of the Internet in business is absurd. Like the telephone, the Internet is a tool for business. Nothing more! As with any other business tool, its use must contribute to the bottom line. The reason for all the current madness is that "the tail has been allowed to wag the dog" (The basic principles of business are being bent to fit the tool!).

The Canadian Information Productivity Awards www.cipa.com are given to organizations on a basis of improved productivity and profitability. The E-Commerce Awards category is one of eight CIPA Awards categories and is, by far, the weakest category in terms of quality of entries. This, I think, tells all.

Allan Singleton-Wood, President & CEO, Canadian Information Productivity Awards

Tel: (905) 469-1220 Fax: (905) 469-1221 E-mail: asw@cipa.com

***

With the arrival of a new year beyond Y2K plus the completion of another cycle of holiday eTailing, I believe some of the amorphous fears surrounding eBusiness are begining to quiet. Emphasis in our training seminars and in those of our many working partners is on the quality of thought, planning and sound strategic reasoning that eBusiness--like all business-- requires. Varying levels of technological sophistication make implementing eBusiness a challenge, but we help the client realize that her grasp of business issues is far more important than the arcana of "Information Technology".

When a local hero of ours in Connecticut installed one of the first telephones in his state-of-the-art mansion, he was frustrated with the machine because... well there were only ten other people to call and Mark Twain didn't like eight of them! The technology was in place--right in his livingroom--but the culture hadn't grown into it yet.

This is where I think we are in early 2001...

(Elaine M. Bell)

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Now that hype is out and reality is back in fashion, technology companies, particularly in e-commerce, will find themselves under more intense scrutiny by industry analysts and the press. The analysts, in turn, will feel pressure from business customers to steer them in the right direction -- and not create or follow the fad of the moment.

"So it's more important than ever that companies have sound, differentiated strategy and positioning, and that they know how to work effectively with industry analysts."

(Gay Slesinger, Founder and Principal, iMarket Strategies, www.imarketstrategies.com)

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