E-MARKETING News

Subject: August 2001 ECMgt.com: New Standards and Rules Create Opportunity
ECMgt.com brought to you by ECnow.com
Your Link to Worldwide E-Commerce Developments
August 1, 2001 *4,200 subscribers* Volume 3, Issue 8
ECMgt.com Online: http://ECMgt.com
View this Issue Online: http://ecmgt.com/Aug2001
Print this Issue: http://ecmgt.com/Aug2001/full.issue.for.printing.htm

 

 

  • Gateway means business with two new laptop computers
  • TEENeMAIL
  • Amazon's ads are music to few ears
  • Verizon Wireless Adds 807,000 Subscribers
  • Pick a metric - any metric
  • E-Biz Execs Increasing Online Budgets
  • First The British, Now AOL
  • Cisco Includes IP Telephony in ISP Marketing Program
  • Tactical Guide to Online Marketing
  • ClickAction Clients' Strong Success With Email Marketing
  • B2C Booming In Asia-Pacific
  • Gateway's Big Gamble
  • Online Marketing Gaining Steam
  • CRM startup calls in Live Help
  • US auction Sites : Where the B2C action is online
  • Optical Access Networking Market To Grow to $2B by 2005
  • Users Find Appeal In HP's Usage-Based Pricing Option
  • Streaming Ads Set To Explode
  • Web Advertising: It's not Dead yet
  • Internet shopping survey points up obstacles, categorizes users
  • CBS eyes online Big Brother streaming subscriptions
  • Winning at E-Commerce Requires Evolved Management Style
  • Leading Advertisers of June 2001

 

Gateway means business with two new laptop computers
Gunning for a larger share of the corporate mobile computing market, Gateway on Monday will unveil two new laptop systems designed for businesses, the Solo 3450 and Solo 1200.

TEENeMAIL
eMail marketers need to consider the lucrative teen market, a segment that loves disposing of any disposable income.

Amazon's ads are music to few ears
Amazon.com is testing a new advertisement form, offering a piece of software that plugs into the popular Winamp MP3 player and recommends new music from the online retailer's virtual shelves.

Verizon Wireless Adds 807,000 Subscribers
Verizon Wireless, the No. 1 U.S. wireless telephone services company, said it added more than 807,000 new customers in the second quarter despite the weak economy

Pick a metric - any metric
Marketers will discover a much higher return on investment from online ad campaigns when evaluating different metrics.

E-Biz Execs Increasing Online Budgets
Nearly 60 percent of Internet executives planned to increase their Web site expenditures during 2001

First The British, Now AOL
Get-rich tip: Put an Internet service provider business ... in Hong Kong.

Cisco Includes IP Telephony in ISP Marketing Program
Cisco announced earlier that it has added an IP Telephony Services designation within its marketing program for service providers.

Tactical Guide to Online Marketing
Faithful Media Buying 101 readers may not have realized it, but they've been helping me construct an upcoming textbook about online marketing.

ClickAction Clients' Strong Success With Email Marketing
Clients Like BusinessWeek Online Experience Increased ROI And High Clickthrough Rates Using ClickAction EMA.

B2C Booming In Asia-Pacific
B2C revenues in Asia-Pacific more than doubled last year, and are set to double again this year.

Gateway's Big Gamble
Ted Waitt is building the ''IT department for the masses''

Online Marketing Gaining Steam
It's true, at least according to research group International Data Corp., most U.S. companies are using online marketing.

CRM startup calls in Live Help
Quixi, year-old spin-off from wireless 411 call center provider InfoNXX, launched Quixi Sales Solution offering live support operators to gain greater sales force acceptance of a company's CRM solution.

US auction Sites : Where the B2C action is online
That's a lot of Beanie Babies, auction websites in the US generated a whopping $556 million in revenue in May 2001.

Optical Access Networking Market To Grow to $2B by 2005
Even with a slowing economy and several recent "gloom-n-doom" reports in the optical-networking industry, a new study claims that first-mile fiber connections to multi-tenant office buildings remain a strong growth area.

Users Find Appeal In HP's Usage-Based Pricing Option
HP's new Pay per Use pricing option for its RISC-based Superdome and Intel-based Netserver families of servers is a good first attempt at true usage-based pricing in the distributed server space.

Streaming Ads Set To Explode
Look for exponential growth in streaming media-enabled promotion and advertising during the next four years.

Web Advertising: It's not Dead yet
Internet advertising remains an effective marketing channel, particularly for fast-moving product categories, despite the death knells now being sounded for the medium

Internet shopping survey points up obstacles, categorizes users
Internet retailers need to retarget marketing, address credit card security fears, and make the online experience less challenging technologically.

CBS eyes online Big Brother streaming subscriptions
Delivering Big Brother online to Internet voyeurs is certainly a no-brainer, but how these viewers react to a subscription-based stream of the reality TV show is another matter.

Winning at E-Commerce Requires Evolved Management Style
Companies that want to take advantage of the opportunities posed by e-commerce will have to do a better job managing dynamic pricing strategies, intellectual property rights, and partnership relationships.

Leading Advertisers of June 2001
The top advertisers, ranked by banner impressions, are based on data from BannerTrack

 

Back to the main ECMgt.com Page (http://ECMgt.com)
Back to this issue: (http://ECMgt.com/Aug2001)

 

 

 

 

 

 

Home | Express Your View | eZine Signup | About ECMgt.com 
E-Commerce Resources | E-Commerce Examples | Internet Marketing

 

 

 

 

ECMgt.com is produced by ECnow.com (http://ecnow.com)
Copyright © 1999-2009 by ECnow.com, Inc., All rights reserved
21265 Stevens Creek Blvd., Suite 205
Cupertino, CA 95014, 408-257-3000 (Tel), 603-843-0769 (eFax)
E-mail: General (VMS3.Executive.Producer@ecnow.com)
Webmaster (webmaster@ecnow.com)